Insights

A conversation with a donor is one of the most basic tools in your fundraising toolkit. Yet it’s the one we are least likely to use. We create all kinds of excuses. “I don’t have time.” “I don’t have enough information.” “Maybe they’re out of town?” “Who would want to…

Making phone calls to thank your donors and keep them informed is only part of your overall donor communications or stewardship plan. In a perfect world you would make 7-12 touch points each year with specific content for each one. Okay, I can see you rolling your eyes. Whether you…

Gratitude: the quality of being grateful; readiness to show appreciation for and return kindness. Gratitude is the quality we should show our donors. Why? Because we are grateful for their financial support. Because their dollars allow us to do the work we love and serve others who need our help.…